Finance For Sales People – Improve your financial understanding to drive more profitable sales
Understanding financial information doesn’t need to be daunting, however understanding the basics can really help at each stage of the sales process.
Understanding key terminology and key financial data is essential for driving more profitable sales. It also helps you to protect your account from competitors and add value by providing your customers with the tools to financially justify investment in your product or service to their stakeholders.
TACK’s Finance for Sales Professionals course uses TACK’s PRO-PAYBACK process, highlighting the financial impacts at each stage and helping you to understand how to leverage financial information to create profitable sales opportunities and close the sale.
Understand the financial viability of prospective customers before investing time and resources into the sales process.
Understand your customer’s financial objectives and how your product or service helps them achieve this
Use the right terminology to sell higher value deals to senior stakeholders by justifying the financial benefits
Sales professionals at all levels who want to drive more profitable sales or want to speak the language of procurement and finance to secure new business.
On this sales training course you will gain an insight into the basics of financial data and terminology, improving your overall understanding of financial information. This in turn will increase your ability to recognise your customers’ financial objectives and how to sell your product or service in line with this.
You will leave this course able to:
Prioritise prospective customers based on their financial viability
Understand the customer’s business model and therefore what financial benefits they desire and how your product or service can help
Understand from the accounts how the customer will prefer to pay, or need to pay – for example if you’re selling capital equipment, what are the considerations for the customer; how can you make your offering more financially appealing than your competitor’s?
Add value for your customer contact by helping them to financially justify expenditure and investments to their senior stakeholders